Goodbye CMS — Hello Hubs
Next generation content management for Revenue Enablement is here.
Today we're releasing Hubs, a much requested major feature that gives revenue and enablement leaders the power to curate the best resources and answers for their teams. If you’re a visual learner here’s a Loom demo.
Solving the CMS issue
One challenge for revenue enablement is making sure reps have access to the right information at the right time, and that documents are up to date and current. Traditional CMS solutions fall short as they’re often siloed.
But the reality of modern sales and go-to-market means documents live in multiple systems, and are maintained and owned by multiple teams. Enablement leaders end up with the choice of letting chaos reign, or doing double work trying to migrate and maintain content to a last-generation enablement CMS.
Not any more. Hubs are fully integrated, so content syncs and stays up to date with the underlying systems. Whether docs live in Notion, Google Drive, Confluence, or even more informal sources like Slack Q&A threads or Gong calls. Hubs is an intelligent layer that sits on top of all your other documents, allowing you organize, curate, and distribute what matters without the burden of migration and maintenance of other systems.
With Hubs you can…
Define content that's relevant to individual segments of your teams, delineating between things like region or market segment. The answer to "what's our pricing?" may differ by market, for example.
Deploy a fully fledged revenue enablement solution in minutes instead of months. Content is synced from places it already lives like Google Drive, Notion, Confluence, Slack. You can even include call recordings from Zoom and Gong.
Avoid duplication and the burden of CMS maintenance, your data stays in sync from the source documents. For example, updating a Google Sheet will also update it in any Hub it belongs to.
Give your team a place to discover resources and assets, whether they're still ramping or are just trying to get to grips with the latest product updates.
Understand engagement by your team with the content in hubs.
Hubs feeds into our AI Answers solution. When a user asks a question, Answers prioritizes sources from Hubs that are most relevant to that user. So a US based sales person gets the correct US docs, and their European counterpart gets the Euro version. Hubs can also be used to provide role-specific onboarding resources, ensuring that new hires in different departments have access to the most pertinent information they need to ramp up quickly. Hubs can also help product marketing teams distribute tailored content to different segments, such as industry-specific case studies or vertical-focused one-pagers.
If you’d like to see Hubs in action, and how they can help your team as part of the Workbounce platform get a demo here.