Topics: What's really blocking your deals?
Buyers have a lot of questions, and reps need to find answers. Questions are like informal support tickets holding up your deals. Now you can see thematically what's getting in your teams way.
In December we teased something we were testing internally, and were extremely excited about. Today we’re releasing it for all of our customers.
Topics is a real time AI powered window into the questions your revenue team are asking, and in turn are being asked by their buyers.
Data is captured from Slack, the Workbounce platform, and soon will incorporate call recording data from Gong and Zoom.
Imagine every question that a buyer or prospect asks a sales person during a sales cycle. Think of each one as an informal support ticket, every resolved question creates more certainty for the buyer.
At the start of the sales cycle there's a lot of uncertainty, and hopefully at the end, there's very little. Deals where the buyer has a lot of uncertainty don't close.
That's why Topics surfaces the highest-impact areas of uncertainty affecting your team, and the deals in your pipeline. Trending topics represent thematic blockers to success.
The goal of Topics is to give you the data you need to make decisions around content, coaching, or request support from other business units.
You can deep dive into an individual topic to see exactly what is driving it.
The power of Topics lies in its integrations across the platforms your team already uses daily - Slack, Workbounce, Gong (coming soon), and Zoom (coming soon). Implementation takes less than 5 minutes, requiring no change management. Within minutes of setup, Topics starts detecting key themes and equipping sales leaders with the information they need to accelerate deals.
If you’re ready to transform the way your sales team leverages buyer insights, request a demo or free trial of Topics today. You’ll unlock visibility that will change the way you lead.